The Latest Trends in Mobile Application Development

Mobile technology has made its mark on business industry of the world and now the whole world is going crazy about mobile technology. Here are some latest trends that will last in the year of 2015 and captivate the mobile industry with their great benefits.

Mobile application development:

Mobile applications are replacing the traditional methods of brand marketing and most enterprises are having a tough time in keeping the current demand of mobile applications. To meet the current demand of products now, enterprises are struggling hard to launch their product in the market as the market is changing with every passing day leaving no space for an ordinary brand to existing. To meet these challenges this year the main focus of mobile application development companies Dubai would be to shorten the life cycle of development and also to reduce the time frame in launching an application.

However, many companies are using waterfall models to reach the goal, but still there is a huge need for some rapid development tools and models that must be lunched to reduce the development time. The mobile applications are considered to be kind of solution which will help customers in getting what they want from a brand by swapping their mobile screens and to do the job there is a need for rapid iterations and development tools.

Cloud Driven applications:

Another trend in the mobile application will reshape in 2015, as the increasing usage of mobile technology, customer prefers accessing mobile applications on multiple mobile devices – and to meet the challenge mobile application development companies must focus on developing applications which are integrated and can be synced. To integrate multiple applications most companies are using cloud technology and for that purpose many companies are using cloud-based app development platform.

Application Security:

With the huge penetration of technology people are facing security challenges even companies are claiming to achieve less vulnerable technology, but still in 2014 hackers have successfully robbed the securest cloud of APPLE Inc. according to Gartner’s prediction, 75% of mobile applications will fail against some basic security tests in 2015. And they also claim that hackers will continue to exploit security gaps in mobile application and will try to crack sensitive information that is why it must be a focus of mobile development companies to develop secure applications.

Beacon and Location Based Wi-Fi Services:

Beacon technology may have better penetration in the business world because of its ability to merge online and offline in the retail and advertising sector. Apple Inc. has already started implementing this technology that is also known as “iBeacons” and in 2015, we are expecting from android to launch this technology too. In the year 2015, it is also expected that Wifi will expand its services from internet access to many other services. Cellular data plans are already getting famous among users, but due to unavailability of mobile data services indoors wifi is still needed for internet access. To deal with such issues, many businesses will invest in Wifi- Max that enables businesses to encourage customers to use WiFi for mobile devices.

What Mobile Applications can do for the Users in 2015?

Microsoft has launched its first android mobile application in Feb 2015 “PictureSque” and opened a new competition this year. The application is a lock screen app with continuously changing background images which are fetched from BING. However, this is the first launch by Microsoft, but a great competition is expected in a future between other giants such as Apple and Google.

Here are some important things which can be expected mobile apps development companies Dubai, in year 2015.

Wearable Tech

Apple Watch, Google glasses and many other similar things has introduced the world to a new terminology better named as “wearable technology”. This has become one of the most talks about topic of consumer technology world in 2014. However, the prime focus of apps was health and fitness industries. But, in 2015 it is expected that wearable technology will add enterprise benefits too and help them increase their productivity and efficiency. Meanwhile fashion and textile industries have already started using such technology to achieve their goals. To conclude the discussion, mobile app developers will focus more on creating applications for wearable technology than smartphones.

M-commerce or Mobile banking

According to eMarketer (a global mobile banking channel) has shared that 19% of retail e-commerce has been done using mobile devices. Moreover, many analysts believe that this trend will continue in making its way in next four years – which means we can expect a great boom with the highest share in the industry. Use of mobile phones will also increase and most probably will replace debit and credit cards in 2015 because of Apple Pay and Google Wallet. This will force app developers to develop applications for a better transaction without using any physical debit or credit card.

Internet of Things (IoT)

Internet of things a new concept rising as more and more users are connecting using multiple devices. To fulfill the needs apps will further get mature as they get integrated on multiple connected devices. It will also inspire mobile developers to focus on using user experience on multiple devices. With the help of IoT, it is expected to see a breakthrough in customer engagement management platforms based on Wifi or Beacon technology – and frankly this will not take years.

Big Data and App Analytics

With the strong penetration of IoT and wearable technology need of app performance tracking and analysis will grow among the decision makers in various enterprises. There will be more focus on big data and analytics in 2015. Mobile application developers will continue to focus on adding new data collection methods in their apps to get more from them.

Enterprise Apps market

35% of large enterprises will use mobile applications to develop for their internal usage and also to attract their customer base in 2015 and the trend will continue in the coming years. IoT for enterprises is expected to see a major boost and also we are expected to see a massive boost in app stores this year.